The world of Apps, it's hard to remember what it was like in a pre-App world. Everything is much easier to access and it makes you really think about your phones. I have a Blackberry and I'm convinced that the best apps have been created for the iPhone and Android. This is one of the reasons that in Dec I will have to decide between the two phones. But I digress, this week Gucci jumped into the App World and I have to say that theirs incorporates a lot of fun elements.

This free App is available on the App Store and is for the iPhone and iTouch. Frida Gianni worked with Mark Ronson to create Gucci Beats which allows you to create various mixes and of course to share it with your friends. If you've always wanted to know what Frida and Mark listen to, then you have their playlists as well! Enjoy a music stream channel, a Gucci Little Black Book City Guide, get access to their fashion shows, look books and more news about the luxe brand. I think this is definitely an app that I would want to have if I had an iPhone and it will be interesting to see what features they will continue to add to this.