It's amazing how many things that we receive within our inboxes are taken for granted. We're so used to them that we don't think about how things were prior to when we became aware of them. Prior to 2008, the idea of sample sales that could be done from the privacy of your home or cubicle would have seemed strange. We seemed to think that it was ok to stand in long lines in hopes of finding something and what about those who didn't live in the area - they didn't stand a chance! Gilt Groupe changes al that. A few weeks ago (before By Invitation Only was available) I received this book and took it with me as I was heading back to yet another appearance on HSN last month. Within the first few pages, I knew that l was going to love this book as much as I loved The Towering World of Jimmy Choo. By Invitiation Only not only talks about how the fashionable tech start up was created, lasted and pivoted during one of our generation's biggest economic travesties as well as the power of having a great team from founder who are friends to those that become extended visionaries of a founder's dream. For all of the budding fashionistas out there who want to embark on starting a tech startup, this is an essential to read. In addition, you can see how the building blocks came together to make shopping the sport it was meant to be - competitive and exhilerating at the same time!