Music's biggest night also had an interesting series of events take place prior to hitting the red carpet! The Grammys issued a dress code policy to ensure that there wouldn't be wardrobe malfunctions (of course there were a few people who opted out of working within the dress code and shared a bit of exposure - of course we'll recap on our faves here). One of my favorite looks meshed fashion and technology together. Carrie Underwood rocked this custom made THEIA dress which was made in 6 days! “When I received the call from Carrie’s stylist, Trish Townsend asking me to make the dress, I felt a rush of excitement and immediately said I’d be thrilled and honored to design a gown for her,” states Don O’Neill, Creative Director, THEIA. “Quickly after hanging up the phone, I realized “Oh My God” how on earth can we do this in the midst of crazy last minute Fall collection preparations? Thankfully it all managed to come together not a second too soon.” Fabrics came via France and were approved by Carrie's team as well as a video production company as this dress would have images projected on it! This custom made platinum ball gown was created in 80 hours by 4 people and used 10 yards if satin as well as 100 yards of tulle and crinoline which gives this gown its structure. A corset constructed of thousands of Swarovski Crystals (another fab element that is so very THEIA) was also apart of this dress.
Throughout her performance of 'Blown Away' Carrie's dress showed images of butterflies, roses, gold, water, etc. Although she stood in place, it was a great way to show movement in a new way and to show the continued possibilities of utilizing LED and fashion!
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