I was never a Laguna Beach fan EVER but somehow when Lauren moved on to The Hills, I took the ride with her! We can all talk about the scripting but it's a fun show that definitely resonates with a lot of us when it comes to our friends, frenemies and whatever else travels within our circles. Season after season I enjoyed seeing her style and how it evolved. When she launched her first line, I was skeptical - at this point who hasn't tried bringing out a line? But when I covered Fashion Week in Sept 2008, I wore her line exclusively on and off camera! Her line had a great sense of style and fun! There are dresses that I still pack with me when I head to South Beach, Las Vegas, etc. Although I was sad to see her end the line, I knew that she would reintroduce her fashionable sensibilities whether it was a future collaboration or a new direction of the line.

As I read LA Candy this summer on a plane heading to Chicago (yes, I read the entire book on one flight simply because we spent three hours on the ground at JFK), I learned from a friend that she would have an affordable line, LC Lauren Conrad (once again this is yet another direction that many people are turning too) and if the above is any indication, this is yet another great line that has her written all over it. I love great basics that can travel with you and yet you can mix it in with various styles and price points. If you love layering and bringing a sense of California style to wherever you're heading, this line is for you. She definitely gets it and understand how people want to look and this way of dressing is conducive to various body types, heights etc. I am a full believer in a style that comes off as effortless and yet, you look you have had a stylist assist you in striking the right balance. I know this is something that I teach my clients and love seeing it represented here. Available at Kohl's and their .com, you'll have no problem finding items that will find themselves in your shopping bag or cart!