Notes from Paris is a series of posts from Valerie Nahmias, Beauty Editor of Femina Magazine in Paris. Brought together by our mutual friend and fashion photographer, Franco Lacosta, her posts will be featured each month bringing us her insights on beauty from products to fabulous tips! Last time, Valerie talked about the heritage ofEstee Lauder! Today she lets us in on beauty's masculine revolution that is taking!
After years of taboos and hesitation, men realize that they have as much rights as women do! To look better, to feel better and to enhance their natural beauty.
" I love wearing makeup, it enhances my mood, I feel sexy, strong, seductive, mysterious, androgenous, and incredibly sensual!!" said the great artist Franco Lacosta in one of our conversations about beauty. I suddenly understood how men have become demanding and have decided to finally confront society through wisdom and freedom - and freedom means make-up!
Self-tanners, bronzing powder, Khôl for the eyes, concealers, matte varnish for nails or just stain lip balm, the make-up for Men has established itself in today’s market.
We always had many tribes that make up their faces and their bodies as a way of expression, means for a cure or to continue to have communication with their ancestors and Gods.
Revelation? Revolution? …A new tribe is born! The men who are confident enough by not living life by society rules.
The time when make-up was reserved for women-only is over. Freed from taboos, the new man takes his flight, has fun by making himself better looking, replaces his day cream by a coloured moisturizer, adds a touch of tanning powder anti-shine to his ritual, a line of light brown khôl in the eyes, a zest of lip balm, or a wide line of very black powder to eyebrows, that makes him terribly sexy!
Today, we are lucky to have Jean-Paul Gaultier as the chief of a tribe where men and woman share a duality for many things, such as perfumes and now make up, and still have the desire for each other more than ever…
Ultra smart, the line of make-up for men "Tout beau Tout propre" of Jean-Paul Gaultier is simply irresistible. These products are, above all, studied to be discreet, underline the good features of the face, conceal the signs of fatigue, and reveal their true beauty.
It's about time... MEN can finally be good-looking, and be our superhero without the mask!!!
Valerie is the Beauty Editor of Paris' Femina Magazine and it's blog Redaction Beaute and has spent her years in the fashion/beauty industry. She was an assistant at French Elle Magazine for Carine Roitfeld (who is now French Vogue's Editor in Chief) and wrote the book, Pour Etre Belle.